RESEARCH_FILE
Mark Griffiths
Nottingham Trent University
Known for:Think-aloud and experimental studies of fruit machine gambling — documenting in real time how cognitive distortions such as illusion of control and gambler's fallacy operate during live gambling sessions
Key findings
- 1994
Griffiths's think-aloud methodology with fruit machine gamblers found that regular players produced significantly more irrational verbalisations — skill attributions, personification of machines, superstitious explanations — than non-regular players, showing that experience amplifies rather than corrects gambling distortions. The Role of Cognitive Bias and Skill in Fruit Machine Gambling ↗
Research areas
Related old scripts
The model writes code faster than me — I'm obsolete: what this thought misses"I should still be able to do what I did five years ago" — the athlete's math that doesn't add up"Using the AI feels like cheating": what that thought is actually trackingIf this round doesn't close, the company was never realEvery interruption proves I can't protect my own time: reading a ping as a verdict