Harvard University
Daniel M. Wegner
Known for:Thought-suppression research and ironic process theory — why trying not to think about something backfires
Key findings
- 1987
In the original 'white bear' studies, people instructed to suppress a thought for five minutes experienced a stronger rebound of that thought afterward than people who were free to think it from the start. ↗
- 1994
Ironic process theory proposes that mental control relies on a monitoring process that keeps searching for the unwanted thought — which paradoxically keeps that thought active and easy to access, especially when attention or willpower is taxed elsewhere. ↗