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The Science of Relapse Prevention: Why 'Just This Once' Is the Most Dangerous Script in Recovery

2 the researchers behind it'I deserve it after the week I've had.' 'Just this once won't hurt.' 'I've been so good lately.' These thoughts feel like reasonable negotiations — pe

University of Washington

G. Alan Marlatt

Known for:Founding architect of Relapse Prevention therapy — the cognitive-behavioral model that frames relapse as a predictable, interruptible process driven by high-risk situations, coping deficits, and permission-giving thoughts

Key findings

  1. 1985

    With Judith Gordon, Marlatt published the foundational Relapse Prevention framework, mapping the sequence from high-risk situation → inadequate coping → permission-giving thought → lapse → Abstinence Violation Effect → relapse, and establishing cognitive-behavioral skills training as the primary intervention.

  2. 1986

    With colleagues, Marlatt defined and empirically tested the Abstinence Violation Effect — showing that a person's self-attribution after a first lapse (failure of character vs. situational event) is as predictive of full relapse as the lapse itself.

University of New Mexico

Katie Witkiewitz

Known for:Updating and empirically validating Marlatt's dynamic model of relapse, demonstrating that recovery is a non-linear process and that a single lapse does not undo accumulated progress

Key findings

  1. 2004

    With Marlatt, Witkiewitz published a revised dynamic model of relapse that replaced the original linear chain with a complex web of tonic (stable background) and phasic (moment-to-moment) risk factors, accommodating the reality that recovery trajectories are non-linear.

  2. 2005

    With Marlatt, Witkiewitz reviewed the empirical evidence for RP interventions and found consistent support across alcohol, tobacco, cannabis, and cocaine, with the strongest effects when training explicitly targeted coping with permission-giving thoughts and high-risk situations.

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