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The Science of Money Fear: Why Not Looking Feels Safer — and What the Data Shows

3 the researchers behind itThe inner script says: 'Don't open the banking app. Don't look at the statement. If I don't see the number, it can't hurt me.' Twenty years of researc

Carnegie Mellon University

George Loewenstein

Known for:Behavioral-economics research on information avoidance, including formalizing and measuring the ostrich effect

Key findings

  1. 2009

    With Karlsson and Seppi, modeled information avoidance hedonically: people monitor information more after good preliminary news and 'put their heads in the sand' after bad — with supporting evidence from Swedish and American investors checking portfolios less in down markets.

  2. 2016

    With Sicherman, Seppi and Utkus, used daily login data from retirement accounts to show attention itself responds to news: logins fell 9.5% after market declines and were lower when volatility (VIX) was high.

Harvard University (at the time of the key publications)

Sendhil Mullainathan

Known for:The scarcity research program: how having too little — money or time — changes attention and decision-making

Key findings

  1. 2012

    With Shah and Shafir, showed in Science that scarcity changes how attention is allocated: it produces deeper engagement with the pressing problem while neglecting other ones — attentional shifts that help explain behaviors like overborrowing.

  2. 2013

    With Mani, Shafir and Zhao, showed that poverty itself taxes cognition: evoking a costly hypothetical financial problem lowered lower-income participants' performance on unrelated reasoning tasks, while an inexpensive version of the same problem did not.

Princeton University

Eldar Shafir

Known for:Behavioral-science research on decision-making under scarcity, co-developing the scarcity-mindset account with Sendhil Mullainathan

Key findings

  1. 2012

    With Shah and Mullainathan, demonstrated experimentally that scarcity-induced focus comes with neglect: participants under resource scarcity engaged intensely with immediate demands while overlooking useful information and future costs, including borrowing at steep effective rates.

  2. 2013

    With Mani, Mullainathan and Zhao, showed in a field study that the same Indian sugarcane farmers performed worse on cognitive tests before harvest (when money was tight) than after — the scarcity of the situation, not stable traits, tracked the impairment.

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