SCENE_01
The Three-Week File Nobody Mentioned
Tuesday, 9 a.m., you publish the county jail-intake piece you spent three weeks getting on the record. You refresh Slack. Nothing from your editor. By 11, a colleague's celebrity-divorce blurb is trending, and your editor DMs them a fire emoji and 'huge numbers today.' Your own thread stays quiet all afternoon.
SCENE_02
Reading the Silence as a Score
You start treating the DM as the real scoreboard: a message means the story counted, no message means it didn't. You keep half an eye on Slack after every push, and when you sketch next week's pitches, you catch yourself favoring the ones you think might earn a reaction over the intake-style story nobody will mention either way.
SCENE_03
What the DM Actually Tracks
The fire emoji comes from the traffic team's daily digest, which only flags same-day spikes — a three-week investigation with a slow, steady readership never triggers it, regardless of merit. Tonight, open your last three published pieces and write one line under each naming the actual reason you reported it. Read it back without opening Slack.