Two Tabs, One Gets Opened FirstYou sit down to work and your hand goes to the browser bar before it goes to the spreadsheet. Crunchbase loads: a competitor's new round, their investor list, their logo next to a headline. You read it twice. The runway file sits in another tab, unopened, its number unchanged since yesterday. You tell yourself you'll get to it after this one page, because right now their round feels like the fact that matters most.
OLD SCRIPT DETECTED
“I check their Crunchbase page before I check our runway”
Try this response:
“Their round is a press release. My runway is the actual ledger.”SEE THE PRACTICE
Build a response for this thought—and one move to prove it.
THE THOUGHT
“I check their Crunchbase page before I check our runway”
YOUR RECORDED RESPONSE
“Their round is a press release. My runway is the actual ledger.”
ONE PRIVATE MOVE
Tomorrow, before opening any competitor's page, open your own runway or cash-burn file first and just read today's number without acting on it.
The Crunchbase Tab Open Longer Than the Ledger
Their Page Is a Press Release, Yours Is a LedgerThe pull makes sense once you notice what each page actually is. Crunchbase only shows you companies that had something to announce; the ones that quietly ran out of cash never post a round, so the page you check is built entirely from survivors. Your runway file has no audience and no announcement to make, so it never competes for your attention the way a rival's funding news does, even though it's the only number that describes your own company.
Open the Ledger Before the Feed, OnceTomorrow, before any competitor's page loads, open your own runway file first and read the one number that matters: months left at current burn. Don't judge it, don't plan around it yet, just read it before anything else has your attention. One morning in that order won't settle whether their funding predicts yours, but it tells you which number you actually trusted less.
TRACE · 01/04
How this script runs you
- A rival's funding announcement gets read in full before your own cash-out date gets opened that day.
- You can name the last three competitors' round sizes but not this month's burn rate without looking it up.
- Checking Crunchbase feels like due diligence, while checking your own runway feels like something to brace for.
SOURCE_LOCATED · 02/04
The hidden rule underneath
The Traction Scoreboard
If I know their funding total before I know my own months of cash left, their trajectory counts as the real scoreboard, and my runway is paperwork I'll get to once it's already urgent.
FORGING_REPLACEMENT · 03/04
Replacement lines (record these)
- Their round is a press release. My runway is the actual ledger.
- A company that ran out of cash never posts a Crunchbase update — so I'm reading the survivors, not the market.
- I can open my own number before theirs, just to see which one I trust less.
Generated per person in the app — these are the flavor, not your script. Yours is built from your exact words.
INSTALL · 04/04
The protocol, on one card
When I think
“I check their Crunchbase page before I check our runway”
I say
“Their round is a press release. My runway is the actual ledger.”
Then I do one thing
Tomorrow, before opening any competitor's page, open your own runway or cash-burn file first and just read today's number without acting on it.
STATUS: READY_TO_INSTALL
Wipe this thought4 minutes. Your voice. Free.
The wipe protocol
- Write the thought exactly as it plays: "I check their Crunchbase page before I check our runway". Word for word — the wipe targets the sentence, not the vibe.
- Trace the rule and the avoided action. What does this thought conveniently excuse you from doing?
- Record the replacement lines below in your own voice. Speak like you mean it — no recording, no install.
- Run the loop: play it every morning and night, log one proof action a day for 7 days.
Straight answers
Isn't tracking a competitor's Crunchbase page just normal market awareness?
Watching the market can be useful, but this thought goes further: it puts their funding page ahead of your own cash number in the order you check things, as if their round is more urgent information than your runway. The habit worth noticing isn't the interest in competitors, it's which number gets read first.
What if their new round really does mean we're falling behind?
A single funding announcement doesn't tell you burn rate, hiring pace, or how long that cash actually lasts them, so it can't reliably measure where you stand. Your runway file is the one number in this comparison you can actually verify, which is exactly why checking it first, not last, matters more than the feed.
What if I check Crunchbase first because our runway number is hard to look at?
That's a believable reason to delay it, but avoiding a number doesn't change it, it just means you learn it later and with less notice. Opening the file first, even briefly and without acting on what you see, keeps the avoidance from deciding your order for you.
Related old scripts
Related self-checks
Related science
Related mechanisms
The research behind this script
- Why Most Venture-Backed Companies Fail — Ghosh, Harvard Business School, 2012
- Survivorship Bias — The Decision Lab, 2021
- The payoff and probability of obtaining venture capital — Todd, 80,000 Hours, 2014