“I've already blown it, so today doesn't count.” The what-the-hell effect turns one slip into a write-off — and the write-off into the binge.
WIPE_SCRIPTS
The What-the-Hell Effect: Why One Slip Feels Like Permission to Binge
3 scripts this research explains — You eat one cookie that wasn't in the plan, and suddenly the entire day is 'ruined' — so you might as well finish the ba