SCRIPT CHECK · 60 SECONDS
Five quick questions show how often it appears, how believable it feels, and what it makes you avoid. You’ll get one private next step.
This is not a diagnosis and there is no pass or fail. It measures the current frequency, credibility, and behavioral cost of “One more feature and then it'll sell itself”, including the private rule underneath it: Two years in means two years owed—turning now would make it all a waste. But the two years are already spent. The only live question is where the next quarter goes. If the product could sell itself, it already would have. The next feature…
QUIET
“One more feature and then it'll sell itself” appears, but it rarely gets the final say. Keep this line available for higher-pressure moments: “The two years are spent either way. The only live question is where the next quarter goes.”
PRESENT
“One more feature and then it'll sell itself” wins some small decisions before you catch it. Your useful interruption is: “If the product could sell itself, it already would have. The next feature is a hiding place; the next call is the test.”
ACTIVE
“One more feature and then it'll sell itself” is shaping action often enough to deserve a deliberate counterexample. Start privately and concretely: In your next sales conversation, when someone mentions a missing feature, ask: "If we built that, would you buy?" Write their exact answer in a private note and close the document without deciding anything.
DOMINANT
Right now, “One more feature and then it'll sell itself” is steering many of the moments you measured. That is a pattern reading, not a diagnosis or character verdict. Begin with one reversible receipt: In your next sales conversation, when someone mentions a missing feature, ask: "If we built that, would you buy?" Write their exact answer in a private note and close the document without deciding anything.