SCRIPT CHECK · 60 SECONDS
Five quick questions show how often it appears, how believable it feels, and what it makes you avoid. You’ll get one private next step.
This is not a diagnosis and there is no pass or fail. It measures the current frequency, credibility, and behavioral cost of “We still don't have a logo worth tweeting about”, including the private rule underneath it: The company is only allowed to look public when every visible detail, starting with the logo, feels tweet-ready. Until then, the launch stays in draft mode and your attention gets trapped polishing the symbol instead of testing the work.
QUIET
“We still don't have a logo worth tweeting about” appears, but it rarely gets the final say. Keep this line available for higher-pressure moments: “The logo is a piece of the launch, not the proof that the launch deserves to exist.”
PRESENT
“We still don't have a logo worth tweeting about” wins some small decisions before you catch it. Your useful interruption is: “I’m not waiting for a tweetable mark before I look at the rest of the company.”
ACTIVE
“We still don't have a logo worth tweeting about” is shaping action often enough to deserve a deliberate counterexample. Start privately and concretely: Spend five minutes in the logo folder: rename the current files with simple version numbers, then add one private note listing three things the product already does that the logo cannot do.
DOMINANT
Right now, “We still don't have a logo worth tweeting about” is steering many of the moments you measured. That is a pattern reading, not a diagnosis or character verdict. Begin with one reversible receipt: Spend five minutes in the logo folder: rename the current files with simple version numbers, then add one private note listing three things the product already does that the logo cannot do.